About us...
Buying gifts should be fun…...
Trawling around shopping centres, traffic jams, parking and rushing around wasting time and resources buying gifts that may well be not wanted is not our idea of fun.
This was the frustration that led two busy mums, Lynne Bothamley and Kim Brookes to developed the whatidlove website in 2007.
We will do anything to give presents we know are wanted...surely that is the point! We always see wonderful inexpensive presents that we'd love to receive. But how to communicate that without appearing grasping? Well, by making a list of gift ideas you are saving resources, helping people save time and money and will cut down on the millions of pounds of unwanted gifts wasted every year...over £50 million pounds worth of unwanted presents were bought Christmas 2007 in the UK alone!
Whatidlove.co.uk not only has a brilliant Wish List facility but also a growing collection of wonderful small businesses selling fabulous stylish products or specialist foods (see Our Shops)on the site. So now you can create a really fabulous wish list for yourself and all the family and combine gifts from our unique and original shops together with items from any on or offline retailer… and it’s free.
We hope this will help towards reducing the number of unwanted presents and bring back the pleasure of giving and receiving.